Creating a seamless digital experience from the ground up for JFK Terminal 4 required more than just a website—it demanded an interconnected ecosystem that could evolve alongside the terminal’s growing operational needs. Ronik took on the challenge of designing and developing not just a customer-facing platform, but an entire digital infrastructure that would serve as the backbone for both marketing and customer service teams.

Beyond delivering a welcoming and efficient user experience, our approach also laid the groundwork for internal tools that would improve communication, streamline transactions between business teams and vendors, and support ongoing operational efficiency.

An effective T4 website would need to clearly guide customers while reflecting the terminal’s warm, helpful personality, and vibrant, delightful visual branding. On the operations front, the staff and marketing team needed a flexible tool that could easily be updated for rapidly changing messaging needs, and that would ultimately help them to better do their jobs: serving the T4 customer.

A thorough Research & Discovery process gave us insights into the pain points and needs of the many types of travelers and terminal staff. These insights guided us from UX and design through copywriting, content creation, and development.

The new site launch marked the beginning of our ongoing partnership with Terminal 4. We’ve continued to expand the site, monitor analytics, launch digital directory kiosks across the terminal, design and develop a custom Flight Arrivals video wall in the Arrivals hall, create content for the travel- and NYC-focused blog, help the terminal team stay nimble and adapt to changing conditions at the airport, and more. Ronik supports the T4 teams and ensures the digital and in-terminal digital experiences run smoothly, continuing to Guide & Delight.

Ronik designed and developed touch-screen directory kiosks throughout the terminal which utilize the website’s design language and technology. The content and user experience of the T4 website was adapted to meet the needs of an en-route traveler who is seeking quick info.